For Developers

Server-Side Tracking for Developers

An API-first platform built for custom integrations. Full REST API access, webhook support, and custom event mapping — without managing server-side GTM infrastructure.

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RESTful API
Webhook support
No sGTM infrastructure to manage
The Problem

Server-Side Tracking Shouldn't Require DevOps

Building and maintaining server-side tracking infrastructure is a massive engineering burden. Most teams spend more time on plumbing than on actual tracking logic.

40+

Hours to set up and maintain a custom sGTM container

3+

Engineers typically needed to manage tracking infra

60%

Of developer time on tracking goes to debugging, not building

Without AllTrack

Provision and manage Google Cloud servers for sGTM
Write custom tag templates for each ad platform
Debug consent flows, cookie sync, and event dedup manually
Handle scaling, uptime monitoring, and infrastructure costs
Rebuild tracking logic every time a platform API changes

With AllTrack for Developers

Full REST API — send events with a single POST request
AllTrack handles routing to every ad platform's CAPI
Consent, deduplication, and cookie sync managed automatically
Zero infrastructure to provision or scale
API versioned and maintained — no breaking changes from platform updates
Developer Features

Build Custom Tracking Without the Infrastructure

AllTrack provides the API layer so you can focus on event logic, not plumbing.

RESTful API

Full API access to send conversion events, manage configurations, and retrieve tracking data programmatically. Authenticate with API keys, send events via simple POST requests, and integrate AllTrack into any backend — Node, Python, PHP, Go, or anything that speaks HTTP.

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Webhook Support

Forward events in real time to your own endpoints, data warehouses, or third-party tools. Configure webhooks per event type, with automatic retries and delivery confirmation. Build custom pipelines without polling.

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Custom Event Mapping

Define your own conversion events beyond standard page views and purchases. Map custom events to the right conversion actions on each ad platform. AllTrack handles the translation from your schema to each platform's required format.

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How It Works

From API Key to Production in Minutes

No cloud infrastructure to set up. Get your API keys, integrate, and deploy.

01

Get Your API Keys

Sign up, connect your ad platform accounts, and generate API credentials. AllTrack provides a sandbox environment for testing before you go live.

02

Integrate Your Backend

Send conversion events via the REST API from your server. Use our client libraries for Node.js, Python, or PHP — or call the API directly from any language.

03

Deploy and Monitor

Push to production and monitor event delivery in the AllTrack dashboard. Real-time logs show every event sent, which platforms received it, and any errors to debug.

FAQ

Developer Server-Side Tracking FAQ

Start Building with AllTrack

Get your API keys in 2 minutes. Full REST API, webhooks, and client libraries — no infrastructure to manage.

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Free tier — 25K events/month included