AllTrack vs Server-Side GTM (sGTM)
sGTM gives you power but demands maintenance. AllTrack gives you the same accuracy with zero infrastructure.
How AllTrack Stacks Up Against sGTM
Server-Side GTM is powerful, but it comes with infrastructure complexity. AllTrack delivers the same tracking accuracy without the DevOps overhead.
3 Reasons to Choose AllTrack Over sGTM
AllTrack was built for marketers who want accurate server-side tracking without becoming infrastructure engineers.
Zero Maintenance
No servers to provision, no containers to monitor, no cloud bills to debug. AllTrack handles all infrastructure so you can focus on campaigns, not DevOps.
Predictable Pricing
With sGTM, your cloud costs fluctuate with traffic spikes. AllTrack charges a flat $10 per 25K events — no surprises, no variable compute bills.
Built for Marketers, Not Developers
sGTM requires GTM expertise, custom tags, and cloud console access. AllTrack gives you 9+ native integrations that work out of the box — no coding needed.
Frequently Asked Questions
Skip the Infrastructure. Start Tracking.
Get the accuracy of server-side tracking without the complexity of sGTM. Set up in 5 minutes, no developer needed.
Free to start — $0/mo for up to 10K events