About AllTrack

Our Mission

We believe every marketer deserves accurate data. But the reality is that ad blockers, cookie deprecation, ITP restrictions, and evolving privacy regulations are destroying conversion tracking accuracy. Marketers are making budget decisions based on incomplete data — and wasting thousands in the process.

AllTrack exists to solve this. We built a server-side conversion tracking platform that captures every conversion, sends it directly to ad platform APIs, and gives you the accurate data you need to optimize your campaigns with confidence.

Our Technology

Traditional pixel-based tracking relies on JavaScript running in the user's browser. This makes it vulnerable to ad blockers, browser privacy restrictions, and cookie limitations. When a pixel is blocked, the conversion is lost forever.

AllTrack takes a fundamentally different approach. Conversion events are sent from your server (or via our Shopify/WordPress plugins) directly to AllTrack's infrastructure. From there, we deliver the data to every ad platform you use — Google Ads, Meta, TikTok, LinkedIn, and more — through their official server-side APIs.

Because the data never touches the browser, it's immune to ad blockers and cookie restrictions. The result: 30–40% more conversions captured compared to pixel-only tracking.

Our Values

Accuracy

Every decision in marketing starts with data. If your data is incomplete, your decisions are flawed. We obsess over capturing every conversion, matching every click ID, and delivering complete data to every platform.

Simplicity

Server-side tracking shouldn't require a DevOps team. We built AllTrack so any marketer can set it up in 5 minutes — no coding, no infrastructure, no GTM expertise. If it's complicated, we haven't done our job.

Privacy-First

Better tracking doesn't mean less privacy. AllTrack is fully GDPR compliant, works with all consent management platforms, and only processes data when valid consent is present. We believe privacy and performance can coexist.

Our Team

AllTrack is built by marketers and engineers who've felt the pain of broken tracking firsthand. We've managed millions in ad spend, debugged countless GTM containers, and lost sleep over inaccurate ROAS reports. We built AllTrack because we needed it ourselves — and we know you do too.